TY  - BOOK
AU  - Ramaswamy, V.S.
TI  - Marketing Management :  : planning implementation and control 
SN  - 00102380100031 (pbk.)
U1  - 658.8 RAM 
PY  - 2005///
CY  - New Delhi
PB  - McGraw Hill Publishing
KW  - Management
KW  - Marketing Management
KW  - Marketting Challenges
ER  -