TY  - BOOK
AU  - Moore, Geoffrey A 
AU  - Regis McKenna -- with a foreword by 
TI  - Crossing the chasm : : marketing and selling disruptive products to mainstream customers 
SN  - 9780060517120
U1  - 658.8 MOO 
PY  - 2002///
CY  - New York, NY : 
PB  - HarperBusiness Essentials, 
KW  - Selling -- High technology.
KW  - High technology -- Marketing.
KW  - Technological innovations -- Marketing
N1  - Includes index; Part I: Discovering the chasm --
Introduction: If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Part II: Crossing the chasm --
The D-Day analogy --
Target the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Conclusion: Getting beyond the chasm
ER  -