TY  - BOOK
AU  - Aaker, David A., 
AU  - Joachimsthaler, Erich -- author
TI  - Brand leadership
SN  - 9780743207676
U1  - 658.4092 AAK 
PY  - 2002///
CY  - New York : 
PB  - Free Press, 
KW  - Leadership
KW  - Brand name products -- Management.
KW  - Sales & marketing.
ER  -