TY  - BOOK
AU  - Aaker, David A 
TI  - Strategic market management
SN  - 9788126509256
U1  - 658.802 AAK 
PY  - 2006///
CY  - New Delhi
PB  - John Wiley & Sons, Inc., 
KW  - Marketing -- Management.
KW  - Marketing.
KW  - Strategisch management.
KW  - Strategisches Management
ER  -