TY  - BOOK
AU  - J.S.Panwar
TI  - Beyond consumer marketing : : sectoral marketing and emerging trends 
SN  - 9780761932581 (pbk.)
U1  - 658.8 PAN 
PY  - 2004///
CY  - New Delhi
PB  - Response Books
KW  - Customer Relationship Management
ER  -