Strategic management and business policy : globalization, innovation, and sustainability / Charles E. Bamford ; Alan N. Hoffman ; Thomas L. Wheelen ; J. David Hunger ; Purva Kansal
By: Bamford, Charles E
Contributor(s): Hoffman, Alan N. -- author | Wheelen, Thomas L.-- author | Hunger, J. David -- author | Kansal, Purva -- author
Material type:
TextLanguage: English Publisher: Noida : Pearson, 2025Edition: 16th editionDescription: xxxii, 412 p. (various pagings) : ill. ; 25 cmISBN: 9789361596124 (pbk.)Subject(s): Cases in Strategic management. Strategic planningDDC classification: 658.4012 BAM | Item type | Current location | Call number | Status | Date due | Barcode |
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WeSchool, Bangalore | 658.4012 BAM (Browse shelf) | Checked out | 18/02/2026 | B016424 |
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WeSchool, Bangalore | 658.4012 BAM (Browse shelf) | Checked out | 19/02/2026 | B016425 |
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WeSchool, Bangalore | 658.4012 BAM (Browse shelf) | Available | B016426 | |
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WeSchool, Bangalore | 658.4012 BAM (Browse shelf) | Available | B016427 | |
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WeSchool, Bangalore | 658.4012 BAM (Browse shelf) | Available | B016428 |
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Revised edition of Strategic management and business policy, [2018]
Summary : "This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce between Tom Wheelen and Dave Hunger who were both professors of strategy. It
was the core idea from the very beginning to emphasize the practical application of great research material, written in such a way that a student could read, understand, and most
importantly apply the lessons of the book without outside assistance. That has been a key reason for the success of the book through its many editions"-- Provided by publisher

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