Global strategic management / Philippe Lasserre and Felipe Monteiro
By: Lasserre, Philippe
Contributor(s): Monteiro, Felipe -- author
Material type:
TextLanguage: English Publisher: New Delhi : Bloomsbury publishing, 2023Edition: 5th edDescription: xliv, 641 p. : ill. ; 25 cmISBN: 9789356403482 (pbk.)Subject(s): Strategic managementDDC classification: 658.4012 LAS
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WeSchool, Bangalore | 658.4012 LAS (Browse shelf) | Available | B016367 | |
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WeSchool, Bangalore | 658.4012 LAS (Browse shelf) | Available | B016368 | |
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WeSchool, Bangalore | 658.4012 LAS (Browse shelf) | Available | B016369 | |
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WeSchool, Bangalore | 658.4012 LAS (Browse shelf) | Available | B016370 | |
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WeSchool, Bangalore | 658.4012 LAS (Browse shelf) | Available | B016371 |
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| 658.4012 LAK Strategic Planning Workbook | 658.4012 LAS Global strategic management / | 658.4012 LAS Global strategic management / | 658.4012 LAS Global strategic management / | 658.4012 LAS Global strategic management / | 658.4012 LAS Global strategic management / | 658.4012 LES Digital Companies That Changed the World |
Summary : "Global Strategic Management is a textbook that is targeted at discrete modules on Global Strategic Management. It provides a user-friendly yet comprehensive introduction to planning and making decisions for businesses on a global scale and is supported by ample pedagogical features, including many case studies and examples featuring an interesting mix of both established multinational companies and more unknown SMEs still developing their international presence. Lasserre is a highly regarded text and well-recognised for its ability to seamlessly blend academic rigour and practicality, making it one of the most accessible and engaging texts, one which students enjoy and from which they find it easy to learn. For this fifth edition, the author Philippe Lasserre has been joined by author Felipe Monteiro. Together they have written the 5th edition of Global Strategic Management"-- Provided by publisher
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