Innovation management / Jan Van den Ende
By: Van den Ende, Jan
Material type:
TextLanguage: English Publisher: New Delhi : Bloomsbury publishing, 2023Description: xix, 256 p. : ill. ; 26 cmISBN: 9789356403239 (pbk.)Subject(s): Innovation ManagementDDC classification: 658.406 END
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WeSchool, Bangalore | 658.406 END (Browse shelf) | Available | B016357 | |
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WeSchool, Bangalore | 658.406 END (Browse shelf) | Available | B016358 | |
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WeSchool, Bangalore | 658.406 END (Browse shelf) | Available | B016359 | |
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WeSchool, Bangalore | 658.406 END (Browse shelf) | Available | B016360 | |
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WeSchool, Bangalore | 658.406 END (Browse shelf) | Available | B016361 |
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| 658.406 END Innovation management / | 658.406 END Innovation management / | 658.406 END Innovation management / | 658.406 END Innovation management / | 658.406 END Innovation management / | 658.406 ERL SOA : principles of service design | 658.406 EST Closing the Innovation Gap |
Summary : Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website - bloomsburyonlineresources.com/innovation-management.
It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.
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