Strategic management: planning for domestic and global competition / John A. Pearce, Richard B. Robinson and Amita Mital
By: Pearce, John A
Contributor(s): Robinson, Richard B -- author | Mital, Amita
Material type:
TextLanguage: English Publisher: New Delhi : McGraw hill education, 2019Edition: 14th edDescription: xxv, 798 p. : ill. ; 24 cmISBN: 9789353162931 (pbk.)Subject(s): Strategic managementDDC classification: 658.4012 PEA
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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WeSchool, Bangalore | 658.4012 PEA (Browse shelf) | Available | B016223 |
Summary : The fourteenth edition of Strategic Management continues to emphasize on planning f or domestic and global competition that is integral to strategic decision-making. This revised edition is specially designed to accommodate the needs of strategic management students worldwide. The unique pedagogy reflects strategic analysis and innovation at different organizational levels. Real business situations from around the world, in both large and small entrepreneurial companies, are evident in the form of 25 globally engaged cases, 57 Global Strategy in Action (NEW), 35 Strategy in Action (NEW) modules. Salient Features: Globalization as a central theme Focus on business ethics and corporate social responsibility Special sections covering regulations in India such as Consumer Protection Act, Environment Protection Act, etc. Innovation and entrepreneurship frameworks to guide strategic decisions that accelerate.
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