Retail merchandising / Swapna Pradhan
By: Pradhan, Swapna
Material type:
TextLanguage: English Publisher: New Delhi : McGraw hill education, 2010Description: xi, 222 p. ; 24 cmISBN: 9780070144972 (pbk.)Subject(s): Retail managementDDC classification: 658.87 PRA
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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WeSchool, Bangalore | 658.87 PRA (Browse shelf) | Available | B016203 |
Summary : The book would appeal to executives, and both PG and UG level students the organization of topics is alright the topics provide the right depth and breadth in coverage. Prof. Mamta Mohan, Programme Director (MBA-Retail),Amity Business School,Noida The book is simple and comprehensible written in simple language, it is easy tounderstand Tesco example is quite interesting the book would appeal to the beginners in retailing and diploma students Ms. Surabhi Jain, Associate Trainer & Programme Leader,Indian Reatil School, New Delhi This book aims at giving the basic knowledge of buying and merchandising function to the students of retailing management. It has been written in a simple manner to aid easy comprehension of the underlying theory and concepts. It provides a good foundation in the subject,keeping in view the industry practices in India. Key Features: Comprehensive coverage of all aspects of retail merchandising. Snapshots in the chapters highlighting the major and specific areas pertaining to the subject Useful insights into industry practices No competing title as of now from an Indian author. Buying and Merchandising is an important input in all courses in retailing management About the Author: Swapna Pradhan Welingkar Institute of Management Development and Research, Mumbai where she teaches PG students of MBA and Retailing. Ms Pradhan has more than five years of teaching experience; and eight years of experience in retailing and merchandising including stints at Pantaloon Retail (India) Limited and Mayfair Knitting Industries Limited (Zodiac). Table of Content: Chapter 1 Introduction to Retail Merchandising Chapter 2 The buying function in Retail Chapter 3 Buying for
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