Technology Strategy / Nigel Walton and Neil Pyper.
By: Walton, Nigel
Material type:
TextLanguage: English Publisher: London : Red Globe Press, 2024Description: xvi, 327 p. : ill. ; 25 cmISBN: 9789361318870 (pbk.)Subject(s): Pyper, Neil -- author | Technological innovation managementDDC classification: 658.514 WAL
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WeSchool, Bangalore | 658.514 WAL (Browse shelf) | Available | B016026 | |
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WeSchool, Bangalore | 658.514 WAL (Browse shelf) | Available | B016027 | |
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WeSchool, Bangalore | 658.514 WAL (Browse shelf) | Available | B015878 |
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| 658.514 VER Design - Driven Innovation | 658.514 WAL Technology Strategy / | 658.514 WAL Technology Strategy / | 658.514 WAL Technology Strategy / | 658.521 HAR Leveraging Technology : Lessons Learned | 658.521 HAR Aligning Technology With Strategy | 658.521 HAR Aligning Technology With Strategy |
Summary : This dynamic and beautifully written textbook takes a modern and innovative approach to strategy by placing technology at its heart, bridging the gap between general strategy texts and specialist technology and innovation literature. It addresses the challenges and opportunities presented to organisations by disruptive technological change and takes into account the navigation of uncertain business environments. In addition to examining more established concepts and theories, the text also explores new disruptive business models and non-traditional approaches to strategy development such as effectuation, the Business Model Canvas and prediction logic. This comprehensive and critical approach is supported by a rich assortment of practical examples and cases drawn from different sectors and a range of exciting companies from all over the world, helping students and practitioners to apply theory to practice.
This will be an essential core text for modules on technology strategy and innovation at upper undergraduate, postgraduate and MBA levels, and invaluable reading for senior executives and aspiring managers who seek to understand how to implement strategy in a volatile disruptive environment.
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