Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth (author)
By: Kingsnorth, Simon
Material type:
TextLanguage: English Publisher: New York : KonganPage, 2022Description: xii, 399 p. : ill. ; 23 cmISBN: 9781398605978 (pbk.)Subject(s): Marketing. Electronic commerce--Management. Internet marketing. Strategic planningDDC classification: 658.872 KIN
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WeSchool, Bangalore | 658.872 KIN (Browse shelf) | Available | B015975 | |
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WeSchool, Bangalore | 658.872 KIN (Browse shelf) | Available | B015845 |
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Summary : "Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"-- Provided by publisher.
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