Marketing management / Philip Kotler et.,
By: Kotler, Philip
Contributor(s): Keller, Kevin Lane -- author | Chernev, Alexander -- author | Sheth, Jagdish N -- author | Shainesh, G -- author
Material type:
TextLanguage: English Publisher: Noida : Pearson, 2021Edition: 16th edDescription: xxxiii, 596 p. : ill. ; 26 cmISBN: 9789356062665 (pbk.)Subject(s): Marketing Gestion. Marketing ManagementDDC classification: 658.8 KOT | Item type | Current location | Call number | Status | Date due | Barcode |
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WeSchool, Bangalore | 658.8 KOT (Browse shelf) | Available | B014774 | |
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WeSchool, Bangalore | 658.8 KOT (Browse shelf) | Available | B014775 | |
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WeSchool, Bangalore | 658.8 KOT (Browse shelf) | Available | B014776 | |
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WeSchool, Bangalore | 658.8 KOT (Browse shelf) | Available | B014777 | |
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WeSchool, Bangalore | 658.8 KOT (Browse shelf) | Available | B014778 | |
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WeSchool, Bangalore | 658.8 KOT (Browse shelf) | Available | B014779 | |
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WeSchool, Bangalore | 658.8 KOT (Browse shelf) | Available | B014780 | |
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WeSchool, Bangalore | 658.8 KOT (Browse shelf) | Available | B014781 | |
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WeSchool, Bangalore | 658.8 KOT (Browse shelf) | Available | B014782 | |
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WeSchool, Bangalore | 658.8 KOT (Browse shelf) | Available | B014783 |
PART I: FUNDAMENTALS OF MARKETING MANAGEMENT Defining Marketing for the New Realities Marketing Planning and Management PART II: UNDERSTANDING THE MARKET Analyzing Consumer Markets Analyzing Business Markets Conducting Marketing Research PART III: DEVELOPING A WINNING MARKETING STRATEGY Identifying Market Segments and Target Customers Crafting a Customer Value Proposition and Positioning PART IV: DESIGNING VALUE Designing and Managing Products Designing and Managing Services Building Strong Brands Managing Pricing and Sales Promotions PART V: COMMUNICATING VALUE Managing Marketing Communications Designing an Integrated Marketing Campaign in the Digital Age Personal Selling and Direct Marketing PART VI: DELIVERING VALUE Designing and Managing Distribution Channels Managing Retailing PART VII: MANAGING GROWTH Driving Growth in Competitive Markets Developing New Market Offerings Building Customer Loyalty Tapping into Global Markets Socially Responsible Marketing
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