Marketing research : an applied orientation / Naresh K Malhotra; Satyabhusan Dash
By: Malhotra, Naresh K
Contributor(s): Dash, Satyabhusan -- author
Material type:
TextLanguage: English Publisher: Chennai : Pearson, 2019Edition: 7th edition revisedDescription: xxxiii, 955 p. : col. ill. ; 26 cmISBN: 9789353433291Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83 MAL
Contents:
Introduction and early phases of marketing research --
Research design formula --
Data collection, preparation analysis and reporting.
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WeSchool, Bangalore | 658.83 MAL (Browse shelf) | Available | B014289 | |
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WeSchool, Bangalore | 658.83 MAL (Browse shelf) | Available | B014290 | |
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Books
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WeSchool, Bangalore | 658.83 MAL (Browse shelf) | Available | B014291 | |
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Books
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WeSchool, Bangalore | 658.83 MAL (Browse shelf) | Available | B014292 | |
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Books
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WeSchool, Bangalore | 658.83 MAL (Browse shelf) | Available | B014293 |
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| 658.83 MAL Marketing Research Anapplied Orientation | 658.83 MAL Marketing research : | 658.83 MAL Marketing research : | 658.83 MAL Marketing research : | 658.83 MCD Marketing Research Essentials | 658.83 MCD Marketing Research Essentials | 658.83 MIS Modern Marketing Research |
Revised edition of the author's Marketing research, c2010.
Introduction and early phases of marketing research --
Research design formula --
Data collection, preparation analysis and reporting.
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