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Building strong brands : by the author of brand leadership / David A. Aaker.

Material type: Text

TextLanguage: English Publisher: London, Pocket : 1996Description: ix, 380 p. : ill.; 25 cmISBN: 9781849830409 (pbk.)Subject(s): Brand Management Brand name products--Management. Brand name products--Valuation--Management. Intangible property--Valuation--ManagementDDC classification: 658.827 AAK

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Item type	Current location	Call number	Status	Barcode
Books	WeSchool, Bangalore	658.827 AAK (Browse shelf)	Available	B013586
Books	WeSchool, Bangalore	658.827 AAK (Browse shelf)	Available	B013587
Books	WeSchool, Bangalore	658.827 AAK (Browse shelf)	Available	B013588
Books	WeSchool, Bangalore	658.827 AAK (Browse shelf)	Available	B013589
Books	WeSchool, Bangalore	658.827 AAK (Browse shelf)	Available	B013631
Books	WeSchool, Bangalore	658.827 AAK (Browse shelf)	Available	B013632

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Includes bibliographical references (p. ) and index.

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