Marketing research / P. Sathyapriya
By: Sathyapriya, P
Material type:
TextLanguage: English Publisher: New Delhi : biztantra, 2015Description: xx, 242 p. ; 24 cmISBN: 9789351197751 (pbk.)Subject(s): Marketing. Research. SPSSDDC classification: 658.83 SAT | Item type | Current location | Call number | Status | Date due | Barcode |
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Reference Books
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WeSchool, Bangalore | 658.83 SAT (Browse shelf) | Not for loan | B013253 | |
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WeSchool, Bangalore | 658.83 SAT (Browse shelf) | Available | B013254 | |
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WeSchool, Bangalore | 658.83 SAT (Browse shelf) | Available | B013255 | |
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WeSchool, Bangalore | 658.83 SAT (Browse shelf) | Available | B013256 | |
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Books
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WeSchool, Bangalore | 658.83 SAT (Browse shelf) | Available | B013257 |
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| 658.83 RED Marketing Research | 658.83 SAT Marketing research / | 658.83 SAT Marketing research / | 658.83 SAT Marketing research / | 658.83 SAT Marketing research / | 658.83 SCH Marketing research : an international approach / | 658.83 SCO The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly |
The book starts with an introduction about marketing research and the process involved in performing research. It is followed by a discussion on research design and sampling design with the data collection methods and techniques. The data collection is guided with formulation of questionnaire and development of scales. Process of coding and tabulating of the data with testing the reliability and validity of the scales is elaborated in Chapter 7. Once data is ready for analysis, SPSS (Statistical Package for Social Sciences) is introduced for quantitative analysis. Second part of the book from chapters 7 through 11 brings out the application of SPSS for simple statistical methods.
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