e-Retailing : principles and practice / D.P. Sharma.
By: Sharma, D.P
Material type:
TextPublisher: Mumbai : Himalaya publishing house, 2009Description: 388 p. ; 28 cmSubject(s): Retail ManagementDDC classification: 658.872 SHA | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
WeSchool, Bangalore | 658.872 SHA (Browse shelf) | Available | B013207 | |
|
Books
|
WeSchool, Bangalore | 658.872 SHA (Browse shelf) | Available | B003052 |
Browsing WeSchool, Bangalore shelves Close shelf browser
|
|
No cover image available | No cover image available |
|
|
|
||
| 658.872 SCH E Mail Selling Techniques | 658.872 SCH E Mail Selling Techniques | 658.872 SHA e-Retailing : principles and practice / | 658.872 SHA e-Retailing : principles and practice / | 658.872 SHA Digital marketing: current trends | 658.872 TUT Social media marketing / | 658.872 TUT Social media marketing / |
Summary: The knowledge of e-Retailing system is necessary for those pursuing the degree and postgraduate degree course in Business Management, even for the students of Business Management courses having electives as Marketing or Retail Management or part of the curriculum that necessitates the basic knowledge of e-Retailing. CONTENTS - 1. Foundation of e-Retailing 2. e-Retailing The Application Domain 3. Competitive Strategies 4. e-Retailing: The Current Trends 5. e-Commerce: Procedures and Methods 6. Commercial Website Designing 7. Computer Networking: Concepts and Applications 8. Database Concepts: The Foundation 9. Data Warehousing: Basic Technology and Utilization 10. Enterprise Resource Planning: Design and Implementation 11. Decision Support System: The Knowledge Foundation 12. RFID: New Era Technology and Application Domain
There are no comments on this title.