Brand leadership / David A Aaker; Erich Joachimsthaler
By: Aaker, David A
Contributor(s): Joachimsthaler, Erich -- author
Material type:
TextLanguage: English Publisher: New York : Free Press, 2002Description: 368 p. : facsimiles ; 23 cmISBN: 9780743207676Subject(s): Leadership | Brand name products -- Management | Sales & marketingDDC classification: 658.4092 AAK
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WeSchool, Bangalore | 658.4092 AAK (Browse shelf) | Available | B001859 |
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