Beyond consumer marketing : sectoral marketing and emerging trends / Panwar, J.S.

By: J.S.Panwar
Material type: TextTextLanguage: English Publisher: New Delhi : Response Books, 2004Description: xx, 487 p. ; 22 cmISBN: 9780761932581 (pbk.)Subject(s): Customer Relationship ManagementDDC classification: 658.8 PAN
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