Managing your sales force : a motivational approach / Pingali Venugopal.

By: Venugopal, Pingali
Material type: TextTextLanguage: English Publisher: New Delhi : Response Books, 2006Description: 184 p. : ill. ; 22 cmISBN: 9780761934950 (pbk.)Subject(s): Sales management. Employee motivation. Ventes -- Gestion. Personnel -- MotivationDDC classification: 658.81 VEN
Contents:
Introduction -- The salesman -- Strategic decisions in sales management -- Selling strategy : interface between advertising, sales force and channel -- Selling style -- Operational decisions in sales management -- Sales force recruitment -- Territory design -- Target setting -- Sales force motivation -- Managing the channel : the salesperson's role -- Performance evaluation.
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Introduction --
The salesman --
Strategic decisions in sales management --
Selling strategy : interface between advertising, sales force and channel --
Selling style --
Operational decisions in sales management --
Sales force recruitment --
Territory design --
Target setting --
Sales force motivation --
Managing the channel : the salesperson's role --
Performance evaluation.

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© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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