Draftfcb Ulka Brand Building Advertising : Concepts and Cases (Record no. 9375)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00445nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140814s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070707139 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | PAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, M G |
| 245 ## - TITLE STATEMENT | |
| Title | Draftfcb Ulka Brand Building Advertising : Concepts and Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Tata McGraw Hill |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | xii |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers's discount category | 25 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Medth, Kinjal |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Total Checkouts | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WeSchool, Bangalore | WeSchool, Bangalore | 23/02/2011 | Knowledge Book World | 469.00 | 659.1 PAR | B004621 | 14/12/2016 | 469.00 | 24/09/2014 | Reference Books | ||||||||
| Lost | WeSchool, Bangalore | WeSchool, Bangalore | 23/02/2011 | Knowledge Book World | 469.00 | 659.1 PAR | B004622 | 24/09/2014 | 469.00 | 24/09/2014 | Books | |||||||
| WeSchool, Bangalore | WeSchool, Bangalore | 23/02/2011 | Knowledge Book World | 469.00 | 659.1 PAR | B004623 | 25/11/2024 | 469.00 | 24/09/2014 | Books | 10 | 5 | 05/07/2024 | |||||
| WeSchool, Bangalore | WeSchool, Bangalore | 23/02/2011 | Knowledge Book World | 469.00 | 659.1 PAR | B004624 | 14/09/2022 | 469.00 | 24/09/2014 | Books | 5 | 6 | 12/09/2022 | |||||
| WeSchool, Bangalore | WeSchool, Bangalore | 23/02/2011 | Knowledge Book World | 469.00 | 659.1 PAR | B004625 | 25/10/2018 | 469.00 | 24/09/2014 | Books | 2 | 2 | 17/10/2018 | |||||
| WeSchool, Bangalore | WeSchool, Bangalore | 23/02/2011 | Knowledge Book World | 469.00 | 659.1 PAR | B004626 | 29/11/2017 | 469.00 | 24/09/2014 | Books | 1 | 28/11/2017 |
