| 000 -LEADER |
|---|
| fixed length control field |
00433nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140814s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071638029 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Item number |
RAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rapp, Stan |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Reinventing Interactive and Direct Marketing : Leading Experts Show How to Maximize Digital Roi With Idirect and Ibranding Imperatives |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Mcgraw-hill |
| Place of publication, distribution, etc. |
New York |
| 366 ## - TRADE AVAILABILITY INFORMATION |
|---|
| Publishers's discount category |
25 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Direct Marketing |
