| 000 -LEADER |
|---|
| fixed length control field |
01691nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140814s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780099505693 (pbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.13 HEA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heath, Chip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Made to stick : |
| Remainder of title |
why some ideas take hold and others come unstuck / |
| Statement of responsibility, etc. |
Chip Heath and Dan Heath. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Arrow Books, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
323 p. ; |
| Dimensions |
20 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Summary: What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. What is it that makes urban myths so persistent but many everyday truths so eminently forgettable? How do advertisers set about ensuring that their slogans are memorable? And why do we find it difficult to remember the letters J FKFB INAT O, but easy to remember the same sequence when it's laid out as JFK FBI NATO? |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents : Introduction. <br/>What sticks? <br/>Simple <br/>Unexpected <br/>Concrete<br/>Credible<br/>Emotional Stories <br/>What sticks <br/>Sticky advice. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Psychology |
| -- |
Social psychology. |
| -- |
Contagion (Social psychology). |
| -- |
Context effects (Psychology). |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heath, Dan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
