Basic Marketing : Global Managerial Approach (Record no. 6408)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00438nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140814s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070620186 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mccarthy, Jerome E |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing : Global Managerial Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Tata McGraw Hill |
| Place of publication, distribution, etc. | New Delhi |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers's discount category | 25 |
| Note | 2036/21/01/2008 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault,William D |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WeSchool, Bangalore | WeSchool, Bangalore | 21/01/2008 | Book Zone | 296.00 | 1 | 1 | 658.8 PER | B000007 | 19/01/2015 | 05/12/2014 | 296.00 | 24/09/2014 | Books | ||||
| WeSchool, Bangalore | WeSchool, Bangalore | 21/01/2008 | Book Zone | 296.00 | 658.8 PER | B000008 | 24/09/2014 | 296.00 | 24/09/2014 | Books | |||||||
| WeSchool, Bangalore | WeSchool, Bangalore | 21/01/2008 | Book Zone | 296.00 | 1 | 658.8 PER | B000101 | 11/10/2019 | 10/10/2019 | 296.00 | 24/09/2014 | Books | |||||
| WeSchool, Bangalore | WeSchool, Bangalore | 21/01/2008 | Book Zone | 296.00 | 1 | 1 | 658.8 PER | B000102 | 09/11/2022 | 20/10/2022 | 296.00 | 24/09/2014 | Books | ||||
| WeSchool, Bangalore | WeSchool, Bangalore | 23/02/2011 | Knowledge Book World | 386.00 | 658.8 PER | B004907 | 30/07/2025 | 386.00 | 24/09/2014 | Books | |||||||
| WeSchool, Bangalore | WeSchool, Bangalore | 23/02/2011 | Knowledge Book World | 386.00 | 658.8 PER | B004908 | 24/09/2014 | 386.00 | 24/09/2014 | Books |
