| 000 -LEADER |
|---|
| fixed length control field |
00642nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260406b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789373324883 (pbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8002 KAU |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kaurav, Rahul Pratap Singh |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
AI for marketing / |
| Statement of responsibility, etc. |
Rahul Pratap Singh Kaurav; Sudhir Rana; Justin Paul |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2026. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 516 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing—Data processing. |
| -- |
AI-Marketing. |
| -- |
Artificial intelligence. |
| -- |
Artificial Intelligence in Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rana, Sudhir -- author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Paul, Justin -- author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
