| 000 -LEADER |
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| fixed length control field |
02402nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
260122b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781636513744 (pbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 OMU |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Omundson, Samara |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Market research essentials : |
| Remainder of title |
you always wanted to know : navigate market complexities with a solid understanding of market research fundamentals / |
| Statement of responsibility, etc. |
Samara Omundson ; Emily Wheeler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Broomfield : |
| Name of publisher, distributor, etc. |
Vibrant Publishers, |
| Date of publication, distribution, etc. |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
26 unnumbered p., 187 p. : |
| Other physical details |
illustrations ; |
| Dimensions |
22 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Self-learning management Series |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Summary:Navigate market complexities with a solid understanding of market research fundamentals Learn the practice of market research and improve your ability to navigate market complexities. Market Research Essentials You Always Wanted to Know walks you through the fundamentals and best practices of market research, ensuring that you understand how to apply them effectively in a professional setting. The book begins with an explanation of why market research is so critical to business operations today. This is followed by a detailed overview of the market research discipline, including its types, methods, and processes. It also guides the reader on how to best frame and analyze the research. The book concludes with chapters on how to apply the market research findings, as well as a sneak peek at emerging methods and implications for the future of the practice.With its theoretical concepts, practical examples, and quizzes, Market Research Essentials offers a well-rounded introduction to the fundamentals of market research, making it ideal for new and experienced professionals. You will gain an understanding of the following from this book: The importance and value of the practice of market research How to define and apply different market research methods and data types How to ask the right questions to land on the best market research approach The key components in the market research process A view of what the future holds for market research This book is part of the Self-Learning Management Series, and serves as a valuable guide to develop your expertise and advance your career in the field of market research. -- Provided by publisher |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS. |
| -- |
Marketing research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wheeler, Emily -- author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
