| 000 -LEADER |
|---|
| fixed length control field |
01816nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250523b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780000988430 (pbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.87 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Asian competitors : |
| Remainder of title |
marketing for competitiveness in the age of digital consumers / |
| Statement of responsibility, etc. |
Philip Kotler, Hermawan Kartajaya, and Hooi Den Huan (author) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Jersey : |
| Name of publisher, distributor, etc. |
World Scientific Publishing, |
| Date of publication, distribution, etc. |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 325 p. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index.<br/><br/> |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Summary : This book analyses competitive companies from 18 Asian countries that have successfully practiced new Wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia’s best companies compete, but also to analyze the concepts of new Wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to north-east Asia, including Mongolia and SAARC. The authors of this book, Professor Philip Kotler, arguably the father of modern marketing, hermawan kartajaya from Indonesia, and hook den huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new Wave marketing that are detailed in its sister book, marketing for competitiveness. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Retail management. |
| -- |
Marketing--Asia--Case studies. |
| -- |
Internet marketing--Asia--Case studies. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kartajaya, Hermawan -- author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hooi, Den Huan -- author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
