| 000 -LEADER |
|---|
| fixed length control field |
00427nam a2200145 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240509b ||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 CHU |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chunawalla, S.A. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and sales promotion management / |
| Statement of responsibility, etc. |
S.A.Chunawalla |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Mumbai : |
| Name of publisher, distributor, etc. |
Welingkar, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
363 p. ; |
| Dimensions |
24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management |
| -- |
Sales. |
| -- |
Promotion. |
| -- |
Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
