| 000 -LEADER |
|---|
| fixed length control field |
01388nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240312b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789389552430 (pbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 SOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Solomon, Michael R. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer behavior : |
| Remainder of title |
Buying, having, and being / |
| Statement of responsibility, etc. |
Michael R. Solomon. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Chennai : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix,716 p. ; |
| Dimensions |
25 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Summary: section I foundation of consumer behaviorChapter 1 buying, having, and being: an introduction to consumer behavior Chapter 2 <br/>consumer well-being section II internal influences on consumer behavior Chapter 3 perception Chapter 4 Learning and memory Chapter 5 motivation and affect Chapter 6 The self: mind, gender, and body Chapter 7 personality, lifestyles, and values section III choosing and using products Chapter 8 attitudes and persuasive communications Chapter 9 decision making Chapter 10 buying, using, and disposingsection IV consumers in their social and cultural settings Chapter 11 group influences and social media Chapter 12 income and social Class Chapter 13 subcultures Chapter 14 culture appendix I: careers in consumer research appendix II: research methods appendix III: sources of Secondary data . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consommateurs Comportement. |
| -- |
Consumer behavior. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Panda, Tapan Kumar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
