| 000 -LEADER |
|---|
| fixed length control field |
00981nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240312b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131761397 (pbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramesh Kumar, S |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Case studies in marketing management / |
| Statement of responsibility, etc. |
S. Ramesh Kumar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Chennai : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 378 p. ; |
| Dimensions |
23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Summary: Case Studies in Marketing Management is a comprehensive resource for management students, providing real-life cases from the Ivey Business Case collection. The book, authored by Prof. Paul Beamish, aims to bridge the gap in Indian business schools by offering real-life examples of the challenges faced by marketers in emerging markets. The book aims to blend theory with practice, allowing students to appreciate and compare the various challenges faced by marketers in the Indian context. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| -- |
Marketing Management. |
| -- |
Case Studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
