| 000 -LEADER |
|---|
| fixed length control field |
01179nam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240229b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780446672313 (pbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 BEC |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Beckwith, Harry. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Selling the invisible : |
| Remainder of title |
a field guide to modern marketing / |
| Statement of responsibility, etc. |
Harry Beckwith. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Grand central publishing, |
| Date of publication, distribution, etc. |
c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 247 p. ; |
| Dimensions |
20 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Summary: A succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Preface Introduction Getting Started Surveying and Research Marketing is Not a Department Planning: The Eighteen Fallacies Anchors, Warts, and American Express The More You Say, the Less People Hear Ugly Cats, Boat Shoes and Overpriced Jewelry How to Save $5000,000 Holding on to What You've Got, Quick Fixes, Summing Up, Acknowledgments. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| -- |
Service industries Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
