| 000 -LEADER |
|---|
| fixed length control field |
02385nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
231214b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780231163569 (hbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.403 LIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Liedtka, Jeanne; |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Solving problems with design thinking : |
| Remainder of title |
10 stories of what works / |
| Statement of responsibility, etc. |
Jeanne Liedtka; Andrew King; Kevin Bennett |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Columbia Business School Publishing, |
| Date of publication, distribution, etc. |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 216 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Summary:"Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving problems with design thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen. Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for growth: a design thinking tool kit for managers |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents:<br/>Foreword 1. Dispelling the Moses Myth 2. Reimagining the Trade Show Experience at IBM 3. Postmerger Integration at Suncorp 4. Transforming B2B Customer Engagement at 3M 5. Rethinking Strategic Planning at SAP 6. Redesigning the Customer Contact Center at Toyota 7. Social Networking at MeYou Health 8. Industry Collaboration in Financial Services with the FiDJI Project 9. Rethinking Subsidized Meals for the Elderly at The Good Kitchen 10. Engaging the Citizens of Dublin 11. Scaling a Design Thinking Competency at Intuit 12. Where Do We Go from Here? Postscript. Educating Managers for Design |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Creative ability in business. |
| -- |
Design. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
King, Andrew -- author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bennett, Kevin -- author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
