| 000 -LEADER |
| fixed length control field |
00527nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
231027b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9788131715192 (pbk.) |
| 041 ## - LANGUAGE CODE |
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
658.83 SCH |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Schmidt, Marcus J |
| 245 ## - TITLE STATEMENT |
| Title |
Marketing research : |
| Remainder of title |
an international approach / |
| Statement of responsibility, etc. |
Marcus Schmidt J, Svend Hollensen |
| 250 ## - EDITION STATEMENT |
| Edition statement |
Low Price Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Pearson Education, |
| Date of publication, distribution, etc. |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
629 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Hollensen, Svend -- author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Books |