Marketing Whitebook 2020-21 : (Record no. 15252)

000 -LEADER
fixed length control field 00502nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211116b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788193306451
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 BAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Annurag
245 ## - TITLE STATEMENT
Title Marketing Whitebook 2020-21 :
Remainder of title the recession-proof marketer /
Statement of responsibility, etc. Annurag Batra
250 ## - EDITION STATEMENT
Edition statement 16th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Business world,
Date of publication, distribution, etc. 2020.
300 ## - PHYSICAL DESCRIPTION
Extent 216 p. :
Other physical details col. image, ill. ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          WeSchool, Bangalore WeSchool, Bangalore 16/11/2021 Educational Supplies 374.25   658.8 BAT B014537 13/12/2021 16/11/2021 Books
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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