| 000 -LEADER |
|---|
| fixed length control field |
00399nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180214s2014 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788126548514 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
CAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Capon, Noel |
| 245 #4 - TITLE STATEMENT |
|---|
| Title |
The marketing toolkit |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2014 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Wiley |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
120 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| b |
Market and Research |
| c |
Prof. D N Murthy |
