| 000 -LEADER |
|---|
| fixed length control field |
00494nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180118s2008 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788174465481 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
PAN |
| Item number |
658.800954 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Panda, Tapan K. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Management : Text And Cases : Indian Context |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2008 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Excel Books |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 757 p |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Case Studies in Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Case Studies in Marketing |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| b |
Donated by Prof.A.K.N. Prasad |
