| 000 -LEADER |
|---|
| fixed length control field |
01220nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140814s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780070603486 (pbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.56 LEH |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lehmann, Donald R. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Product management / |
| Statement of responsibility, etc. |
Donald R. Lehmann |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 494 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill/Irwin series in marketing. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Ch. 1. Introduction to product management --<br/>Ch. 2. Marketing planning --<br/>Ch. 3. Defining the competitive set --<br/>Ch. 4. Category attractiveness analysis --<br/>Ch. 5. Competitor analysis --<br/>Ch. 6. Customer analysis --<br/>Ch. 7. Market potential and sales forecasting --<br/>Ch. 8. Developing product strategy --<br/>Ch. 9. New products --<br/>Ch. 10. Pricing decisions --<br/>Ch. 11. Advertising decisions --<br/>Ch. 12. Promotions --<br/>Ch. 13. Channel management --<br/>Ch. 14. Customer relationship management --<br/>Ch. 15. Financial analysis for product management --<br/>Ch. 16. Marketing metrics. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product Management. |
| -- |
Customer Analysis. |
| -- |
Developing product strategy. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Winer, Russell S. -- author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
