| 000 -LEADER |
|---|
| fixed length control field |
00304nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140814s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Prentice Hall |
| Place of publication, distribution, etc. |
New Delhi |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Myers, John G |
