Keegan, Warren J.
Global marketing management / Warren J. Keegan. - 7th edition - New Delhi : Pearson education, 2005. - 443 p. : ill., maps ; 24 cm. - Prentice Hall series in marketing .
Includes bibliographical references and indexes.
9788178085869 (pbk.)
Marketing Management
Export marketing
Management
Case studies
658.848 KEE
Global marketing management / Warren J. Keegan. - 7th edition - New Delhi : Pearson education, 2005. - 443 p. : ill., maps ; 24 cm. - Prentice Hall series in marketing .
Includes bibliographical references and indexes.
9788178085869 (pbk.)
Marketing Management
Export marketing
Management
Case studies
658.848 KEE
