O'Shaughnessy, John

Consumer behavior : perspectives, findings, and explanations / John O'Shaughnessy - New Delhi : Bloomsbury publishing, 2023. - xi, 520 p. ; 24 cm.

Includes bibliographical references (p. 486-507) and index.

9789356403338 (pbk.)


Consumer behavior.

658.8342 OSH
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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