Burns, Paul
Entrepreneurship and small business : start-up, growth and maturity / Paul Burns - 5th ed. - New Delhi : Bloomsbury publishing, 2023. - xliv, 537 p. : ill. ; 28 cm.
Summary : This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.
Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs.
9789356403345 (pbk.)
Entrepreneurship.
658.421 BUR
Entrepreneurship and small business : start-up, growth and maturity / Paul Burns - 5th ed. - New Delhi : Bloomsbury publishing, 2023. - xliv, 537 p. : ill. ; 28 cm.
Summary : This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.
Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs.
9789356403345 (pbk.)
Entrepreneurship.
658.421 BUR
