Johnson, Steven

Where good ideas come from : the natural history of innovation / Steven Johnson - New York : Riverhead books, 2011. - 326 p. : ill. ; 21 cm.

Summary : Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward Includes bibliographical references (p. [303]-313) and index

Reef, city, web -- The adjacent possible -- Liquid networks -- The slow hunch -- Serendipity -- Error -- Exaptation -- Platforms -- The fourth quadrant

9781594485381 (pbk.)


Diffusion of innovations.
Creative thinking.

303.484 JOH
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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