Bajaj, Saurabh

The practical marketer : your ultimate guide to consumer product marketing / Saurabh Bajaj - New Delhi : JAICO PUBLISHING HOUSE, 2024. - xiii, 265 p. : ill. ; 22 cm.

9788119792160 (pbk.)


Consumer Product.
Product Marketing.
Product Management

658.56 BAJ
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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