Savoia, Alberto

The right it : why so many ideas fail and how to make sure yours succeed / Alberto Savoia - HarperOne : New York, 2019. - xiv, 254 p. : ill. ; 22 cm.

The law of market failure
The Right It
Data beats opinions
Thinking tools
Pretotyping tools
Analysis tools
Tactics toolkit
Complete example: BusU
Final words

9780062958235 (pbk.)


Creative ability in business Management.
Entrepreneurship.
Industrial property Management.
New products.
Nonfiction.
Success in business.

658.4063 SAV
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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