Bethune, Kevin G.
Reimagining design : unlocking strategic innovation / Kevin Bethune, foreword by John Maeda. - Cambridge : The MIT Press, 2022. - xii, 195 p. : ill. ; 21 cm. - Simplicity: design, technology, business, life .
Includes bibliographical references and index.
Summary: "How a deliberate merger of design and innovation capabilities can help organizations garner more strategic advantage, pursue sustainable growth, navigate disruption, and improve foresight"-- Provided by publisher.
9780262046503 (pbk.)
Technological innovations--Management.
Strategic planning.
Creative ability in business.
658.4063 BET
Reimagining design : unlocking strategic innovation / Kevin Bethune, foreword by John Maeda. - Cambridge : The MIT Press, 2022. - xii, 195 p. : ill. ; 21 cm. - Simplicity: design, technology, business, life .
Includes bibliographical references and index.
Summary: "How a deliberate merger of design and innovation capabilities can help organizations garner more strategic advantage, pursue sustainable growth, navigate disruption, and improve foresight"-- Provided by publisher.
9780262046503 (pbk.)
Technological innovations--Management.
Strategic planning.
Creative ability in business.
658.4063 BET
