Ryan, Damian
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. - 4th edition - New Delhi : Kogan Page, 2017. - xxxv, 424 p. : ill. ; 24 cm.
Revised edition of the author's Understanding digital marketing, [2014]
Includes bibliographical references and index.
9780749478438
Internet Marketing.
Social Media
Strategic Planning
658.872 RYA
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. - 4th edition - New Delhi : Kogan Page, 2017. - xxxv, 424 p. : ill. ; 24 cm.
Revised edition of the author's Understanding digital marketing, [2014]
Includes bibliographical references and index.
9780749478438
Internet Marketing.
Social Media
Strategic Planning
658.872 RYA
