Kotler, Philip

Marketing 4.0 : moving from traditional to digital / Philip Kotler; Hermawan Kartajaya; Iwan Setiawan - New Delhi : Wiley, 2017. - xix, 184 p. ; 24 cm.

Includes index.

9788126566938


Marketing.
Internet marketing.
Electronic Commerce
Industrie 4.0

658.8 KOT
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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