Winston, Wayne L.

Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L Winston - New Delhi : Wiley, 2014. - xxx, 690 p. : ill., charts ; 24 cm.

Includes index.

https://www.worldcat.org/title/marketing-analytics-data-driven-techniques-with-microsoft-excel/oclc/862759703

9788126548620


Microsoft Excel (Computer file)
Microsoft Excel (Computer file) -- Guidebooks.
Marketing research -- Data processing.
Electronic spreadsheets.

658.8 WIN
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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