Winston, Wayne L.
Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L Winston - New Delhi : Wiley, 2014. - xxx, 690 p. : ill., charts ; 24 cm.
Includes index.
https://www.worldcat.org/title/marketing-analytics-data-driven-techniques-with-microsoft-excel/oclc/862759703
9788126548620
Microsoft Excel (Computer file)
Microsoft Excel (Computer file) -- Guidebooks.
Marketing research -- Data processing.
Electronic spreadsheets.
658.8 WIN
Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L Winston - New Delhi : Wiley, 2014. - xxx, 690 p. : ill., charts ; 24 cm.
Includes index.
https://www.worldcat.org/title/marketing-analytics-data-driven-techniques-with-microsoft-excel/oclc/862759703
9788126548620
Microsoft Excel (Computer file)
Microsoft Excel (Computer file) -- Guidebooks.
Marketing research -- Data processing.
Electronic spreadsheets.
658.8 WIN