Wind, Yoram
Beyond advertising : creating value through all customer touchpoints - 2016 - New Delhi Wiley - xxiv, 261 p.
9788126563418
Advertising Management
659.1 / WIN
Beyond advertising : creating value through all customer touchpoints - 2016 - New Delhi Wiley - xxiv, 261 p.
9788126563418
Advertising Management
659.1 / WIN