Pijl, Patrick van der

Design a better business : new tools, skills and mindset for strategy and innovation / Patrick van der Pijl; Justin Lokitz; Lisa Kay Solomon - New Delhi : Wiley, 2016. - 269 pages : color ill. ; 18 cm.

Includes index.
How to use this book: 8 Chapters; 48 Case studies; 20 Tools; 7 Core skills; 29 Designers; 36 Hacks;>150 Visuals.

Introduction: design a better business and the double loop --
Prepare: prepare your team, your environment, and how you work --
Point of view: be a rebel, develop your vision, create design criteria --
Understand: understand your customer, context, and business --
Ideate: learn to ideate, expand your ideas, and select ideas --
Prototype: bring ideas to life, sketch, and make prototypes --
Validate: find the riskiest assumption, experiment, and pivot --
Scale: when and how to scale; investment readiness level.

9788126565085


Corporate Strategy
Business planning.
Success in business.

658.406 PIJ
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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